Discover the step-by-step process that transforms emerging designers into global fashion stars
From 650,000+ aspiring designers worldwide, only 16 will be selected to compete in the ultimate fashion championship across 11 global cities.
6-month application period Expert jury evaluation 11 cities worldwide Budapest showdown Design must reflect the host city’s culture and fashion heritage 48-72 hours to complete each challenge from concept to runway Limited budget and materials sourced locally in each city Mystery elements revealed only 24 hours before deadline 16 → 12 designers 12 → 6 designers 6 → 3 finalists Personal guidance from Kendall Jenner, Bella Hadid, Zendaya, and Pharrell Williams throughout the competition Access to Fashion Design Academy courses, masterclasses, and industry workshops during competition Startup incubator support, investor connections, and brand partnership opportunities Applications open January 2026. Don’t miss your chance to become the next global fashion icon.
HOW IT WORKS
The Complete Journey from Application to Glory
THE JOURNEY TO FASHION STARDOM
GLOBAL APPLICATION
Portfolio submission
Video pitch
Design challengesREGIONAL SELECTION
16 designers chosen globally
Regional representation
Cultural diversityGLOBAL TOUR
Elimination challenges
Celebrity mentorship
Cultural adaptationGRAND FINALE
$1M grand prize
International recognition
Career launch
APPLICATION REQUIREMENTS
PORTFOLIO SUBMISSION
VIDEO PITCH
DESIGN CHALLENGES
ELIGIBILITY
COMPETITION FORMAT
CITY CHALLENGES
Local Integration
Time Pressure
Resource Management
Adaptability
ELIMINATION SYSTEM
Cities 1-3
One elimination per cityCities 4-7
Increased competition intensityCities 8-11
Semi-final showdowns
DESIGNER SUPPORT ECOSYSTEM
CELEBRITY MENTORSHIP
EDUCATIONAL RESOURCES
BUSINESS DEVELOPMENT
ARE YOU READY FOR THE CHALLENGE?